Titulo | Coke 15 Bus Stop |
Agência | FCB Cape Town |
Campanha | Fizz Up Your Afternoon |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue. The campaign focuses on the concept of ‘fizz up’, an insight that was developed over two years ago in Southeast Asia. This year, it’s been widened out to more global markets and uses an idea of meme culture and social sharing to bring it up to date. In the ad a group of teenagers capture their friend doing a dance after being perked up with a drink of Coca-Cola. The video then goes viral. |
Tipo de Mídia | Televisão |
Comprimento | |
Production House | Velocity Films |
Client | Pratik Thakar |
Head of Creative Content | Pratik Thakar |
Design Excellence | Pratik Thakar |
Account Director | Struan De Bellelay-Bourquin |
Chief Creative Officer | Mike Barnwell |
Copywriter | André de Wet |
Art Director | Riaan van Wyk |
Strategic Planner | Kabelo Lehlongwane |
TV production | Lauren Trevelyan |
Director | Adrian de sa Garces |
Editor | Xander Van Der |
Post production | Black Ginger and Priest |