José Silva
Producer at Ponce MullenLowe
São Paulo, Brasil
TituloDouble Jacket Jimmy
BriefDouble Jacket Jimmy wears two jackets no matter what the situation. We see him on a date, at the club, and on a crowded subway. Not a drop of sweat, and always two jackets. He insists: “Cause single jacket Jimmy ain’t no Jimmy.” To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline antiperspirant that activates with body heat. 
Agência
Campanha Nicknames
Anunciante Unilever
Marca Axe
PostedNovembro 2017
Sector Empresarial Artigos de perfumaria
História This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”.
To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline Anti-perspirant that activates with body heat. Now he can forget about sweat and stick with his style, which is certainly NOT negotiable.
Tipo de Mídia Televisão
Produtora
Director criativo
Director criativo
Director criativo
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Realizador
Produtor da agência

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