Zune - "Monster"

72andSunny

72andSunny Los Angeles, Estados Unidos

6803

Titulo	Monster
Agência	72andSunny
Campanha	Zune Arts - Zune
Anunciante	Microsoft
Marca	Zune
Posted	Novembro 2006
Sector Empresarial	Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios
História	The Zune Arts Program is an initiative created to give artists and designers in all mediums an opportunity to interpret and express the social concept of Zune. 72andSunny provided the artists/designers with very loose creative constraints -- they were free to experiment and bring new inspiration to the ideas of music, sharing and friendship. Artists creating the posters were given theme lines to serve as inspiration for the piece. For example, artist Rob Abeyta Jr. built his poster around the line Welcome to the hug. Artists creating the experimental films were given music tracks to serve as inspiration. What you see at comingzune.net is these artists' interpretation of the Zune brand. When Zune is officially available to the public on November 14, the comingzune.net site will change to www.zunearts.net.
Tipo de Mídia	Viral
Comprimento	60 seconds
Mercado	Estados Unidos
Trilha sonora	Smile
Artist Program Art Director	Rob Abeyta Jr.
Produtor da agência	Sam Baerwald
Director criativo	John Boiler
Director criativo	Glenn Cole
Brand Director	David Colón
Assistant Brand Manager	Jessica Lewis
Other	Rebekah Mateu
Strategy Director	Greg Perlot
Produtora	The Ebeling Group
Música	Lily Allen
Art Producer	Rob Beckon