Titulo | Iguana |
Agência | Leo Burnett |
Campanha | Painted beautiful imagery |
Anunciante | McDonald's |
Marca | McCafe |
Data da primeira Transmissão/Publicação | 2016 / 9 |
Sector Empresarial | Restaurantes e comida rápida |
História | McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads. |
Filosofia | It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. |
Tipo de Mídia | Imprensa e publicações |
Director criativo | Matt Lee |
Director criativo | Peter Heyes |
Director de arte | Steve Robertson |
Redator | Blake Waters |
Director de contas | Sam Houlston |
Produtor da agência | Emily Green |
Produtor da agência | Sarah Iannou |
Fotógrafo | Jason Hindley |