Fiskars - "Fight"

Publicis International Oy

Publicis International Oy Helsinki, Finlândia

4151

Titulo	Fight
Agência	Publicis International Oy
Campanha	Fight
Anunciante	Fiskars Brands, Inc.
Marca	Fiskars
Posted	Novembro 2006
Produto	Pots & Pans
Sector Empresarial	Louças, talheres, utensílios de cozinha
Legenda	Tools of Inspiration
História	A young couple is having a stereotypic situation in the kitchen a woman is throwing dishes at her man. The man is taking cover with new Fiskars pan, the pan appears to be solid steel so cups arent hurting him. The woman has to take more serious weapon, so she grabs a Fiskars pot and tries to throw it. Fiskars pots have also non slip handles so the pot wont come off womans hand. The fight settles when they both start to wonder these products which made their fight impossible.
Filosofia	We had to find an eye-catching way to tell a story where both benetits would be covered. We used a stereotypic story of woman throwing dishes and used Fiskars product to make the fight impossible to carry on.
Problema	We had new product with two product benefits: Steel structure and non slilp handles. Also we had quite limited media budget.
Resultado	Great fuzz around product just after few days of first airing.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Finlândia
Editor	Aarne Eklund
Director de fotografia	Jani Kumpulainen
Realizador	Mari Mantela
Producer	Timo Paloheimo
FX Supervisor	Henri Pulla
Director de arte	Mikko Tikander
Director de contas	Heikki Veijola
Redator	Tomi Winberg
Produtora	Talvi