Vida Mujer - "Don't Die for Me: A Love Book Written By Men Who Abused Women"

Circus Grey

Circus Grey Lima, Perú

10559

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Vida Mujer
País: Perú

Anunciante: Vida Mujer

Titulo	Don't Die for Me: A Love Book Written By Men Who Abused Women
Agência	Circus Grey
Campanha	Don't Die for Me
Anunciante	Vida Mujer
Marca	Vida Mujer
Data da primeira Transmissão/Publicação	2015 / 5
Sector Empresarial	Direitos humanos
História	In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent. Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book”
Tipo de Mídia	Case Study
Comprimento	120 seconds
Director executivo criativo	Juan Carlos Gómez de la Torre
Director assistente criativo	Emiliano Gonzalez De Pietri
Director criativo	Charlie Tolmos
Director criativo	Celso Zelaya
Redator	Renato Martinez
Redator	Alejandra Gomez De La Torre
Director de arte	Tony Cruz
Director de arte	Giancarlo Rodas
Graphic Post Production	Manuel Moreno
Produtor da agência	Renzo Merkt
Project Coordination	Charo Malaga
Project Coordinaton	Brenda Lack
Director de contas	Andrea Corvetto
Fotógrafo	Alex Freundt
Produtora	Rebecca
Realizador	Matias Gutierrez
Director de fotografia	Cesar Fajardo
Produtor executivo	Alejandro Noriega
Produtor	Eduardo Guerra
Production Assistant	Pamela Delgado
Música	Sin Anestesia