Fairtrade Belgium - "67 cents"

Darwin BBDO

Darwin BBDO Brussels, Bélgica

3117

Titulo	67 cents
Agência	Darwin BBDO
Campanha	67 cents
Anunciante	Fairtrade Belgium
Marca	Fairtrade Belgium
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Organizações profissinais
História	How can we turn the big global issue of extreme poverty into a small local problem? Fairtrade Belgium asked one simple question: How long would you work for 67 cents (the average daily income of cacao farmers)? Through real world examples, this campaign turned the idea into an experience. A law professor lectured for 17 seconds, a barber gave a customer an unfortunate buzz cut, journalists wrote columns with only 12 words. Once these experiences were shared on social media, the reality of 67 cents hit very close to home.
Filosofia	A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”
Tipo de Mídia	Promoções e eventos
Comprimento	133 seconds
Creative Director	Raf de Smet
Director criativo	Klaartje Galle
Director de arte	Mathijs Bettens
Director de arte	Sebastiaan Dessaux
Redator	Bjorn Blockx
Graphic Design	François Radermecker
Strategic Planner	Kendy Smits
Account Team	Eva Maes
Account Team	Taraneh Ataï Kachoui
Production Company	Static Films
Producer	Patrick Schepers
Director	Jeroen Willekens