Ice Breaker - "Shake it off"

Engine UK

Engine UK London, Reino Unido

1763

Marca: Ice Breaker
País: Reino Unido

Anunciante: Greene King Brewery

Titulo	Shake it off
Agência	Engine UK
Campanha	It's just a name
Anunciante	Greene King Brewery
Marca	Ice Breaker
Data da primeira Transmissão/Publicação	2022 / 8
Sector Empresarial	Cervejas, sidras
Filosofia	Engine Creative is launching a humorous VOD and social campaign for Greene King’s Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called “It’s Just A Name” consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero. In one film, a man hugs another in a pub and wonders how long the embrace should last. He looks at his can of Ice Breaker for inspiration, but this doesn’t guide him. They stand hugging uneasily. The voice over concludes: “Ice Breaker – it’s just a name.” In another execution, a woman looks at her can of Ice Breaker, then plucks up the courage to go and talk to a circle of people, but they ignore her. Again, the voice over chimes in: “Ice Breaker, it’s just a name.” In the third film, a man ponders whether to greet another with a handshake or fist bump. He looks at his can of beer for guidance, then unexpectedly runs his hand down the other’s face. The voice over concludes: “Ice Breaker, it’s just a name.”
Tipo de Mídia	Interatividade
Comprimento	20 seconds
Empresa de produção	Marshall Street Editors
Empresa de design sonoro	Wave Studios
Director de publicidade	Will Hemmings
Director de publicidade	Alex Radcliffe
Director de publicidade	Annabel Clark
Director de publicidade	Amina Ali
Director criativo	Steve Hawthorne
Director de arte	Doug Redfern
Redator	Joe Roberts
Head of Strategy	Laura Sammarco
Estrategista	George Poynter
Account Management	Kelly Mahon
Account Management	Richard Williams
Account Management	Harriet Pinnington
Client Managing Director	Ed Norrington
Produtor da agência	Henry Davies
Produtora	Birth Productions
Realizador	Devon Ferguson
Produtor executivo	Kate Elson
Produtor	Dominic Wilcox
Editor	Spencer Ferszt
Pós produção	Nineteen-Twenty
Grade	Kal Van Beers
Sound Designer	Tony Rapaccioli
Director de fotografia	Richard Mott