Titulo | Car |
Agência | TBWA\PARIS |
Campanha | #DisarmTheRoads |
Anunciante | VICTIMES & CITOYENS |
Marca | Victimes & Citoyens |
Data da primeira Transmissão/Publicação | 2021 / 2 |
Sector Empresarial | Segurança rodoviária |
Filosofia | Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others. |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | \ELSE |
Produção de som | \ELSE |
Director de publicidade | Coline Gosselin |
Director de publicidade | Julien Thibault |
Director de publicidade | Anne Lavaud |
Agency Manager | Louis Mainbourg |
Agency Manager | Julia Montagu |
Agency Manager | Emmanuelle Escalere |
Agency Manager | Jonathan Serog |
Planeador estratégico | Sarah-Louise van Uden |
Director executivo criativo | Faustin Claverie |
Director executivo criativo | Benjamin Marchal |
Director de arte | Nicolas Duval |
Director de arte | Morgane Alexandre |
Director de arte | Sébastien Skrzypczak |
Print Producer | Corinne Desouches |
Print Producer | Corinne Buys |
Chief Executive Officer (CEO) | Maxime Boiron |
Produtor | Léa Gosselin |
Produtor | Jennifer Bauche |
Production Assistant | Lucile Waechter |
Realizador | Clément Lefer |
Model Making | Jacques-Edouard Largy |
Model Making | Elie Duponchel |
Props | Karine Marques Ferreira |
Pós produção | Rajae Faloss |
Head of Music/Sound | Olivier Lefèbvre |
Som | Fanny Mithois |
Som | Mélanie Bourdet |