Titulo Changing the game
Agência
McCann New York
Campanha
Changing the game
Anunciante
Microsoft XBOX
Marca
XBOX
Data da primeira Transmissão/Publicação
2019
Sector Empresarial Eletrodomésticos e áudio-visual
História As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
Tipo de Mídia
Interatividade
Comprimento 131 seconds
Produção de som
Sonic Union
Production Company
Hungry Man
Corporate Vice President of Brand
Kathleen Hall
GM, Global Advertising
Deanna Singleton
Director, Global Advertising
Stacey Terrien
Director de publicidade
Ron Schott
Director de publicidade
Hannah Westing
Director de publicidade
Jenny Leahy
Director de publicidade
Veronica Mao
Director de publicidade
James Shields
Brand Manager
Craig McNary
Chief Creative Officer
Sean Bryan
Director executivo criativo
David Banta
Director assistente criativo
Will Montgomery
Director assistente criativo
Martha West
Senior Art Director
Julie Koong
Redator
David Cappolino
Creative technologist
Alicia Foor
Business Leader
Kevin Nelson
Executive Account Director
Tina Galley
SVP, group account director
Rosemary Calderone
Director de contas
Pat Six
Supervisor de conta
Kyle Ross
Chief Communications Officer
Jeremy Miller
EVP Global Strategy Director
Joanna Schwab
SVP, Group Strategy Director
Eldad Heilweil
Director of Social Strategy
Jordan Berger
Head of Integrated Production
Carolyn Johnson
Produtor
Rebecca Magner
SVP Director of project Management
Stella Warkman
Project Manager
Jessica Jacobson
SVP Executive Music Producer
Eric Johnson
Music Business Manager
Sam Belkin
Business Manager
David Halberstadt
Realizador
Bryan Buckley
2nd Unit Director
Alex Gorosh
Produtor executivo
Mino Jarjoura
Produtor executivo
Caleb Dewart
Produtor executivo
Kevin Byrne
Produtor executivo
Dan Duffy
Produtor
Matt Lefebvre
Associate Producer
Peter Bunstein
Assistant Director
Pierre Cailliarec
DP
Scott Henriksen
Empresa de produção
Rock Paper Scissors NY
Editor
Damion Clayton
Assistant Editor
Alexandra Debricon
Managing Editor
Eve Kornblum
Editorial Producer
Lisa Barnable
Craft, Editor
Mike Distelkamp
Craft, EP
Karen Hennegan
Craft, Producer
Lane Karas
Craft, Producer
Michael Berkman
Craft, Producer
Russell Greene
Craft, Assistant Editor
John Gerardi
Craft, Color
Benny Karas
Craft, Flame Artist
David Sullivan
Craft, Audio Mix
Brian Losch
Flame Producer
Barbara Kontarovich
Flame Artist
Edward Reina
Flame Assistant
Sydney Botie
Colorização
Sofie Borup
Produção musical
JSM Music
Compositor
Joel Simon
Compositor
Jason Krebs
Executive Music Producer
Jeff Fiorello
Sound Engineer
Michael Marinelli
Produtor de som
Justine Cortale