Titulo | The Box that Keeps Giving |
Agência | McCann Worldgroup |
Campanha | The Box That Keeps Giving |
Anunciante | Godiva |
Marca | Godiva |
Data da primeira Transmissão/Publicação | 2016 / 11 |
Sector Empresarial | Chocolate |
História | At Christmas time, all brands urge people to give their products. But Godiva wanted to inspire real generosity. To do this, the agency created an entirely new way to give: a chocolate box that unfolds like a Russian Matryoshka "nesting" doll, containing boxes that you can enjoy, and others that you can share. The Box That Keeps Giving turns one box of chocolates into a chain of generosity. |
Tipo de Mídia | Packaging, marcas e design |
Comprimento | |
Chief Creative Officer | Eric Silver |
Chief Creative Officer | Tom Murphy |
Chief Creative Officer | Sean Bryan |
Director de arte | Lizzie Wilson |
Redator | Tali Gumbiner |
Redator | Tori Nygren |
Integrated Producer | Deb Archambault |
Integrated Producer | Alexis Mead |
Director de contas | Olivia Heeren |
Supervisor de conta | Megumi Sasada |
Project Manager | Leah Kennedy |
Project Manager | Cares Mason |
Chief Strategy Officer | Steve Zaroff |
Estrategista | James Stevens |
Designer | David Mashburn |
Designer | George Katz |
Designer | Ethan Buller |
Designer | Shelby Hipol |
Designer | Nel Sparkman |
Music Producer | Dan Gross |