Philadelphia Cream Cheese - "Voice Cooking"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

7935

Titulo	Voice Cooking
Agência	Publicis Sapient
Campanha	Voice Cooking
Anunciante	Kraft Foods, Inc.
Marca	Philadelphia Cream Cheese
Posted	Julho 2015
Sector Empresarial	Laticínios e ovos (exceto sobremesa)
História	Philadelphia is the leading brand in the cream cheese category in Brazil. Philadelphia asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens. That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking. The app garnered more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.
Tipo de Mídia	Applications
Comprimento	105 seconds
Chief Creative Officer	Gaston Legorburu
Chief Creative Officer	Marcelo Tripoli
Director criativo	Tiago Lucci
Director assistente criativo	Daniel Portuga
Redator	Rafael Hessel
Director de arte	Renato Silveira
Director de arte	Fernando Dutra
VP Strategy	Carlos Borges
Planeador	Luiz Junior
Media (Agency side)	Thais Coelho
Director de contas	Flavia Denser
Account Manager	Mauricio Rodrigues
Research & Analytics Director	Ricardo Mantovani