| Titulo | Orange |
| Titulo (língua original) | Naranjas |
| Agência | Grey G2 Madrid |
| Campanha | Fairy Your Tip to Save at Home - Procter & Gamble |
| Anunciante | Procter & Gamble |
| Marca | Fairy |
| Posted | Julho 2006 |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes |
| História | SUMMARY Fairys challenge for growth started from an already high base of +40% value share in mature and highly competitive markets where private labels and discounters were consistently gaining ground. Consumers had to be convinced of Fairys value and credibility as a brand alternative even if they had to pay more. The results for Iberia exceeded business expectations, with volume share increasing by 3.2% and value share increasing by 4%. Today the brand growth continues with all key brand indicators rising, signalling that Fairy has gained real ground in consumers homes and minds. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Maria José Badolato |
| Director de arte | Javier Garcia Maestro |
| Account Manager | Almudena Gil |
| Realizador | Angeles Reinee |
| Fotógrafo | Nestor Calvo |
| Supervisor de publicidade | Olav Silden |
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