| Titulo | Search Engine |
| Agência | Bullpen Creative Advertising |
| Campanha | Dropping - Move |
| Anunciante | Move, Inc. |
| Marca | Move |
| Posted | Julho 2006 |
| Sector Empresarial | Sector imobiliário |
| Legenda | Finding your next home just got a lot easier. |
| História | Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE. |
| Filosofia | We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible. |
| Problema | Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer. They wanted us to try to get across as many benefits as possible, without being too confusing. |
| Resultado | TBD |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mercado | Estados Unidos |
| Redator | Jane Bogart |
| Editor | Lisa Cheek |
| Realizador | Greg Daniels |
| Director executivo criativo | Lisa Farris |
| Empresa de design sonoro | Paul Hurtubise |
| Producer | Jeff Maier |
| Director criativo | Ricky Mintz |
| Produtor da agência | Dan O'Brien |
| Música | Tom Seufert |
| Efeitos de animação | Crush |
| Pós-produção | Crush |
| Produtora | Freddy's Barn |
| Efeitos de animação | Solid |
More Work
SEE ALLTires
- MARCA:
- Move
- AGÊNCIA:
- Bullpen Creative Advertising
Paper
- MARCA:
- Move
- AGÊNCIA:
- Bullpen Creative Advertising