Titulo | Equipo (60 sec) |
Agência | 180 Amsterdam |
Campanha | adidas +10 |
Anunciante | adidas |
Marca | adidas |
Posted | Junho 2006 |
Sector Empresarial | Comunicação institucional |
Legenda | Impossible Is Nothing |
História | Two bored Spanish boys are kicking a football around on a dusty urban pitch behind their apartments. With nothing better to do, they play a familiar game; picking fantasy teams from all their favourite players. Kaka, Cisse, Beckham, Zidane, Raul, Kahn, Ballack; all the big names of football actually turn up to take their places beside the boys. Even the legends, Beckenbauer and Platini,but as they would have appeared in their heyday. The two boys are both captain and coach; bossing the stars around, prior to kickoff. SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | França, Alemanha |
Produtora | Stink Films |
Actor/celebridade | Djibril Cissé |
Actor/celebridade | Ricardo Kaká |
Actor/celebridade | Zinedine Zidane |
Actor/celebridade | David Beckham |
Actor/celebridade | Franz Beckenbauer |
Actor/celebridade | Oliver Kahn |
Actor/celebridade | Juan Roman Riquelme |
Actor/celebridade | Gonzalez Raúl |
Actor/celebridade | Michael Ballack |
Actor/celebridade | Jermain Defoe |
Actor/celebridade | Michel Platini |
Actor/celebridade | Frank Lampard |
Actor/celebridade | Shunsuke Nakanura |
Director criativo | Andy Fackrell |
Redator | Lee Hempstock |
Redator | Richard Bullock |
Director de arte | Chris Landy |
Director de arte | Andy Fackrell |
Produtor executivo da agência | Cedric Gairard |
Produtor assistente da agência | Sarah Billens |
Realizador | Ivan Zacharias |
Produtor executivo | Daniel Bergman |
Produtor | Nick Landon |
D.O.P/Lighting Cameraman | Jan Velicky |
Editor | Filip Malasek@ Roboto |
Música | MassiveMusic |
Compositor | RJD2 |
Compositor | Dave Hubbard |
Empresa de design sonoro | Alex Joseph@ Soundeluxe |
Arranjador de música | Alex Joseph@ Soundeluxe |
Sound Mix | Raja Sehgal |
Supervisor de conta | Dan Gibson |
Supervisor de conta | Mark Schermers |
Supervisor de conta | Nicolas Kettelhake |
Supervisor de publicidade | Uli Becker |
Supervisor de publicidade | Arthur Höld |
Supervisor de publicidade | Levin Reyher |
Supervisor de publicidade | Andrew Lux |