| Titulo | The Great Escape |
| Agência | BBDO New York |
| Campanha | The Great Escape |
| Anunciante | American Red Cross |
| Marca | American Red Cross |
| Data da primeira Transmissão/Publicação | 2021 / 4 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Biscuit Filmworks NY |
| Música | Human |
| Global Chief Creative Officer | David Lubars |
| SVP/Creative Director | Roberto Danino |
| SVP/Creative Director | Anne Lac |
| SVP/Creative Director | Gary du Toit |
| SVP/Creative Director | Lance Vining |
| Redator | Ryan Sheehy |
| Redator | Emma Wren |
| Director de arte | Tamara Yakov |
| SVP, Group Executive Producer | Alex Gianni |
| Associate Producer | Jason Guzman |
| Music Producer | Julia Millison |
| Senior Strategic Planner | Alexandra Britt |
| Realizador | Noam Murro |
| Managing Director/Partner | Shawn Lacy |
| Produtor executivo | Andrew Travelstead |
| Produtor | Emily Skinner |
| Chefe de produção | Sean Moody |
| DP | Eric Schmidt |
| Designer de produção | Brock Houghton |
| Production Supervisor | Jennifer Berry |
| Empresa de produção | Rock Paper Scissors NY |
| Editor | Paul Hardcastle |
| Managing Diretor | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Assistant Editor | Tim Mika |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Colorização | Primary Pictures |
| Colorist | Daniel De Vue |
| Executive Producer Color | Thatcher Peterson |
| Color Producer | Jenny Bright |
| Audio Post Production | Heard City |
| Mixer | Tom Morris |
| Mix Producer | Andi Lewis |
| Mix Executive Producer | Sasha Awn |
| Mix Executive Producer | Jackie James |
| Managing Director, Mix | Gloria Pitagorsky |
| Compositor | John Christopher Barnes |
| Music Creative Lead | Morgan Visconti |
| Executive Producer, Music | James Dean Wells |
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