Yariv Twig
FIREWORKS C.E.O & Chief Creative Officer at BBR Saatchi & Saatchi
Tel Aviv, Israel
TituloSweet Advisor
Agência
Campanha Sweet Advisor
Anunciante Para Chocolate
Marca Para Chocolate
Data da primeira Transmissão/Publicação
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
Filosofia The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.

Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots - but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.

The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:

The Shuk HaPishpeshim Flea Market - one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.

The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.

The Rabin Square – where you’ll find the world’s largest concentration of peace doves.

The Brown Bar - Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.

While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!
Tipo de Mídia Viral
Comprimento
Chief Executive Officer (CEO)
Chief Creative Officer
Creative Director
VP Content & Production
Producer
Producer
Digital Creative Director
Director de arte
Redator
VP Strategy
Creative Strategy
Strategic Planning Supervisor
Planeador estratégico
Strategic Media Planner
Traffic Director
Traffic
VP Client Services
Account Supervisor
Account Executive
Account Executive
Studio BBR Manager
Art Director Studios
Studio BBR
Video Editor and Director
Marketing Content
FIREWORKS C.E.O & Chief Creative Officer
FIREWORKS Studio Manager
FIREWORKS Studio
FIREWORKS Studio
Chocolatier

People related to this work

Trending

Create a free Talent profile and become a member of AdForum

Get Started