The Royal Australian Mint - "Donation Dollar"

Saatchi & Saatchi

Saatchi & Saatchi Melbourne, Austrália

Prêmios

7210

Esse anúncio faz parte da Coleção ACT Responsible

Marca: The Royal Australian Mint
País: Austrália

Anunciante: The Royal Australian Mint

Titulo	Donation Dollar
Agência	Saatchi & Saatchi
Campanha	Made to make a difference
Anunciante	The Royal Australian Mint
Marca	The Royal Australian Mint
Data da primeira Transmissão/Publicação	2020
Sector Empresarial	Governo e outras instituições
História	Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Chief Creative Officer	Mike Spirkovski
Director executivo criativo	Simon Bagnasco
Director criativo	Lee Sunter
Senior Creative	Adam Ferrie
Redator	Adam Ferrie
Senior Creative	Peter Cvetkovski
Director de arte	Peter Cvetkovski
Designer	Alice de Saulles
Finished Artist	Juliet Symes
Produtor executivo	Lucy Trengove
Producer	Zena Bartlett
Digital Producer	Nick Baum
Digital Design	Jarryd Hood
Agency Content Producer	Heather McKean
Estrategista	Jack Gilbert
Director de contas	Leah Williams
Director de contas	James Cameron
Executivo de contas	Jobe MacShane
Diretor dos Negócios	Rebecca Robertson
Executive Strategy Director	Alex Speakman
Managing Diretor	Mark Cochrane
Public Relations	HERD MSL Sydney
PR	Rob Tolan
PR Strategist	Steph Banno
Director de contas	Steph Banno
Group Managing Director	Skye Lambley