CityFibre - "Snail no more"

New Commercial Arts

New Commercial Arts London, Reino Unido

797

Marca: CityFibre
País: Reino Unido

Anunciante: CityFibre

Titulo	Snail no more
Agência	New Commercial Arts
Campanha	Snail no more
Anunciante	CityFibre
Marca	CityFibre
Data da primeira Transmissão/Publicação	2023 / 10
Sector Empresarial	Fornecedores de serviços de internet (ISPs)
História	The advert dramatises how it feels for consumers to have an unreliable and slow connection. The heart of the creative concept depicts a family wearing giant snail shells, struggling to carry out their daily tasks in the home. The shells serve as a metaphor for the burdensome nature of bad broadband and bring to life the impact of poor quality broadband.
Filosofia	CityFibre, the UK’s largest independent full fibre platform, has launched its second integrated campaign highlighting the burden of using a legacy broadband network at home in 2023. The campaign will encourage consumers to upgrade their broadband by switching to CityFibre’s network, which is currently being rolled out to up to 8m UK homes. CityFibre’s second creative campaign will include a TV advert that will run on Sky AdSmart and ITVX, targeted to residents in CityFibre’s coverage area, and will be complemented by paid digital, social, OOH, direct mail and email campaigns. The campaign has been created by New Commercial Arts, an agency that unites brand and customer creativity to make brands more desirable and easier to buy. CityFibre’s nationwide full fibre network rollout now passes over 3m premises and is used by over 30 consumer Internet Service Providers including Vodafone, TalkTalk and Zen to provide broadband services. As the network continues to grow and evolve, CityFibre successfully launched the UK’s first wholesale 2.5Gbps symmetrical consumer broadband earlier this year.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Produtora	Rogue Films
Founder / Executive Creative Director	Ian Heartfield
Director de arte	Raymond Chan
Redator	Alex King
Produtor da agência	Jack Robinson
Diretor dos Negócios	Mel McMillan
Senior Account Manager	Toby Moynan
Senior Strategist	John Blight
Realizador	Simon Ratigan
Produtor executivo	Charlie Crompton
Produtor	Tim Nunn
Production Manager	Daniel Carter
Production Manager	Lucy Morton-Hicks
Director de fotografia	Martin Hill
Designer de produção	Tom Gander
Model Making	Matter SFX
Flame Artist	Andy Copping
Costume	Emily Wilson
1st AD	Jai Lusser
Editor	Bruce Townend
Empresa de produção	The Quarry
Pós produção	Freefolk
Colorist	Marty McMullan
Post-production Producer	Charles Gillett
Som	Phil Bolland
Som	Sine Audio