Titulo | The Musical Font |
Agência | TBWA\Istanbul |
Campanha | The Musical Font |
Anunciante | Turkcell |
Marca | Fizy |
Data da primeira Transmissão/Publicação | 2019 / 5 |
Sector Empresarial | Serviços de telecomunicações |
História | fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. |
Tipo de Mídia | Interatividade |
Comprimento | |
Account Management | Sinem Hekimoglu |
Account Management | Seda Volkan |
Director de arte | Serdar Gungor |
Director de arte | Melih Oguz |
Produtor da agência | Evrim Saracoglu |
Produtor da agência | Volkan Alkan |
Animação | Utku Yazici |
Brand Management | Ömer Üstündağ |
Brand Management | Müge Bozkurt |
Brand Management | Seçil Eda Karbo |
Chief Creative Officer | Ilkay Gurpinar |
Director executivo criativo | Volkan Karakasoglu |
Redator | Eser Yazici |
Redator | Mesut Yüksel |