Steimatzky Book Store - "Disconnect for a While"

Havas Tel Aviv

Havas Tel Aviv Tel Aviv, Israel

635

Titulo	Disconnect for a While
Agência	Havas Tel Aviv
Campanha	Disconnect for a While
Anunciante	Steimatzky Book Store
Marca	Steimatzky Book Store
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
História	To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.
Tipo de Mídia	Exterior
Chief Marketing Officer (CMO)	Shira Bachar
Studio	Franck Abbu
Executivo de contas	Adi Goldstein
Supervisor de conta	Eden Malka
Media Manager	Lior Grintz
VP Clients	Sarit Ben-Tzur
Director executivo criativo	Daniel Bnaya
Chief Creative Officer	ben sever
Chief Executive Officer (CEO)	ben sever
Chief Executive Officer (CEO)	Or Gleicher