Nutella USA - "Nutella & Social Media: A Perfect Pairing"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

16665

Marca: Nutella USA
País: Estados Unidos

Anunciante: Ferraro USA

Titulo	Nutella & Social Media: A Perfect Pairing
Agência	Publicis Sapient
Campanha	Nutella & Social Media: A Perfect Pairing
Anunciante	Ferraro USA
Marca	Nutella USA
Data da primeira Transmissão/Publicação	2013 / 11
Sector Empresarial	Geleias, mel, manteiga de amendoim, açúcar
História	Nutella: Social Experience Lots of people know Nutella, but not many know it isn’t just for toast. With low repeat purchases and competitors biting into business, Nutella needed help. Research found Nutella had a young, active online audience open to finding and sharing new ways for using the spread. We knew Nutella could connect with them to inspire versatility and trial. There was already a passionate fan base among this audience that LOVE Nutella on the web. Leveraging their enthusiasm, we’d help build a community—sparking new love and usage. We hit social channels: Facebook, Twitter, Pinterest, Instagram and Tumblr, creating 500+ pieces of original content in seven months—inspiring fans with fun, tasty ways to enjoy Nutella and appealing to their real-time interests and lives, while engaging influencers to promote their Nutella stories. Today, through organic and paid media, engagement has more than doubled, and our fans and followers have increased by 518%.
Tipo de Mídia	Case Study
Comprimento	123 seconds
Mais Informações	http://recognizingcreative.com/Nutella_social
Worldwide Chief Creative Officer	Gaston Legorburu
Director executivo criativo	Christian Waitzinger
Director assistente criativo	Susan Phuvasitkal
Redator	Silas Ruppe
VP, Client Services Director	Rob Rawley
Client Services Director	David Serrano
Executivo de contas	Mary O'Hara
Global Social Lead	Nathaniel Perez
Director Marketing Strategy & Analysis	Stevie Dove
Sr. Associate Marketing Strategy & Analysis	Nicole Keimer