| Titulo | A Closer Look |
| Agência | Dailey & Associates |
| Campanha | A Closer Look |
| Anunciante | Weyerhaeuser |
| Marca | Weyerhaeuser |
| Posted | Abril 2006 |
| Produto | paper company |
| Sector Empresarial | Agricultura, gado, pesca, floresta |
| História | Dailey Updates Weyerhaeuser Campaign, With A52 and Black Market Music Dailey & Associates in LA is developing a new look for Weyerhaeuser. For five years, they have been using brush stroke paintings of forest scenes painted by Ning Yeh, shot by Irv Blitz, accompanied by ambient sessions from Black Market Music. This year they're beginning a transition, employing the techniques created by A52. These techniques help the viewer actually enter the forest. And to further enhance the effect, Black Market Music employed a drone on detuned violins that is colored with flute and banjo throughout the commercial. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Canadá, Estados Unidos |
| Efeitos especiais | A52 Visual Effects |
| Realizador | Patrick Murphy |
| Director de fotografia | Dan Mindel |
| Produtor executivo | Mark Tobin |
| Produtor | Ron Cosentino |
| Director criativo | Bill Waldner |
| Redator | Bill Waldner |
| Director criativo | Mark Rouse |
| Director de arte | Mark Rouse |
| Produtor executivo da agência | Joe Stanley |
| Produtor da agência | Carole Ferrari |
| Empresa de produção | Rock Paper Scissors |
| Estúdio de gravação | Eleven Sound |
| Produção musical | Black Market Music |
| Empresa de design sonoro | Black Market Music |