| Titulo | Second Chance |
| Agência | Propeg |
| Campanha | Second Chance |
| Anunciante | Responsa |
| Marca | Responsa |
| Posted | Julho 2022 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | If you can be good at something, you can be good at something |
| História | Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the non-acceptance by the family, the community and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed the crime once, the ex-convict will forever be a criminal. The film tells the true story of Rodolfo Maturana, a detainee who served time for car theft in Brazil and who, when he got out of prison, faced great difficulty in being reinserted into the job market. Using his talent for opening doors and locks, he makes a living as a locksmith. But after scenes that show the great prejudice of society towards him, we see Rodolfo at the end of the film breaking into a luxury car, as if he was returning to his life of crime. But to everyone's surprise, he saves a baby who was trapped inside the car. The film signs off with the message: “If you can be good at something, you can be good at something.” |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Executive Officer (CEO) | Victor Barros |
| Chief Creative Officer | Emerson Braga |
| Creative Director | Emerson Braga |
| Redator | Marcio Naziazeno |
| Redator | Rafael Damy |
| Director de arte | Gustavo Batinga |
| Chief Product Officer | Melina Romariz |
| Customer Service Director | Michele Estevez |
| Media Manager | Patricia Seabra |
| RTV Production | Juliana Leonelli |
| Film producer | Santeria |
| Co-Director | Roddy Dextre |
| Produtor executivo | Roger Garcia |
| Produtor executivo | Edgard Soares Filho |
| Director criativo | Felipe Luchi |
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