| Titulo | Fridge |
| Agência | AMV BBDO |
| Campanha | Fridge |
| Anunciante | Diageo |
| Marca | Guinness |
| Posted | Março 2006 |
| Sector Empresarial | Cervejas, sidras |
| História | Fridge was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic pint glasses (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production. |
| Filosofia | This ad builds on the iconic Good things come to those who wait campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Redator | Adam Rimmer |
| Director de arte | Peter Davies |
| Director de publicidade | Russell Jones |
| Planeador | Tricia Russo |
| Media Planner | Ian Edwards |
| Produtora | HSI |
| Realizador | JJ Keith |
| Editor | Bill Smedley |
| Pós-produção | MPC |
More Work
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- MARCA:
- Carlsberg
- AGÊNCIA:
- Happiness Brussels, an FCB Alliance