Kate Stanners
Chairwoman & Global Chief Creative Officer at Saatchi & Saatchi
London, Reino Unido
TituloDance at Liverpool Street Station
Agência
Campanha Life's for sharing - T mobile
Anunciante T-Mobile
Marca T-Mobile
Data da primeira Transmissão/Publicação 2009 / 1
Sector Empresarial Serviços de telecomunicações
Legenda Life’s for sharing
História Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
Filosofia Life’s For Sharing.
Problema OBJECTIVE-Differentiate T-Mobile.

ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.

INSIGHT – Sharing and generosity are the new spirit of the age: after an age
of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Redator
Director de arte
Director de arte
Director de arte
Planeador
Account Manager
Produtora
Realizador
Produtora

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