Chief Executive Officer (CEO) at Animals Concerns Research & Education & Society

Singapore, Cingapura

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Scoot Airlines - "It's Not Wanderlust. It's Wandermust."

BLKJ Havas

BLKJ Havas Singapore, Cingapura

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2251

Marca: Scoot Airlines
País: Cingapura

Anunciante: Scoot

Titulo	It's Not Wanderlust. It's Wandermust.
Agência	BLKJ Havas
Campanha	It's not Wanderlust. It's Wandermust!
Anunciante	Scoot
Marca	Scoot Airlines
Data da primeira Transmissão/Publicação	2018
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda	It's not wanderlust. It's Wandermust.
História	The world is obsessed with #wanderlust. But what if travel was something more? More than a lust, more than a desire, more than a want. It’s a must. An innate need, hardwired into us. Partnering Professor Richard Ebstein, a world-renowned expert in human genetics and neuroscience, Scoot launched an experiment inviting travellers to prove that travel was in their blood, literally. After just 2 weeks, the campaign gave Scoot a 9.5% brand lift*! We scored a front page feature on the Straits Times, and coverage from Singapore’s biggest news and media outlets like Channel News Asia and 938FM.
Filosofia	To the modern traveller, travel is not a want. It is a need that is hardwired in them. It is the social currency that they live by. The idea: It is not #Wanderlust, it is #Wandermust.
Problema	Scoot has always prided itself in being an airline with a distinctive attitude, complete with innovative service offerings and giving travellers the choice to only pay for what matters to them – all in all a winning formula that had over the years won itself its fair share of fans and advocates. But in the highly competitive low-cost carrier category, a winning formula never stays secret for long. With our competitors adopting the same tactics, the same story and driving it much harder with their larger budgets and more frequent campaigns, what was left untouched, was our winning irreverent personality. But that alone was no longer enough for us to win. Beyond monetary and entertainment value, we needed to bring more to the table. To stand out from the crowd and win over hearts and minds, first we had to stand for more. We had to prove that Scoot is the only brand that truly understands the travellers of today – that we not only stand for them, we are standing with them.
Resultado	After just 2 weeks, the campaign gave Scoot a 9.5% brand lift! We scored a front page feature on the Straits Times, and coverage from Singapore’s biggest news and media outlets like Channel News Asia and 938FM. According to the Youtube Brand Lift Study
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	197 seconds
Mais Informações	https://www.blkj.agency/wandermust
Director executivo criativo	Lester Lee
Director executivo criativo	Khalid Osman
Director de arte	Cheryl Chu
Redator	Pam Ho
Diretor dos Negócios	Fiona Huang
Chief Executive Officer (CEO)	Rowena Bhagchandani
Senior Account Manager	Joan Lim
Senior Writer	Rachel Chew
Senior Art Director	Ferooze Tabrani