Sync by Ithra - "Social Media vs. Isaac Newton"

Leo Burnett Riyadh

Leo Burnett Riyadh Riyadh, Arábia Saudita

1093

Titulo	Social Media vs. Isaac Newton
Agência	Leo Burnett Riyadh
Campanha	Social Media vs. You
Anunciante	The King Abdulaziz Center for World Culture - Ithra
Marca	Sync by Ithra
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Festivais, museus
História	Imagine if social media existed during the most important times of Newton’s career. When he discovered gravity. Would he have been able to focus? To create without being bullied or compared? Would he have been able to lead with confidence? Would we have advanced as humans the way we did? The film shows Newton, completely missing the apple falling with gravity, because he received a notification that caught his attention. He comically even bites the apple while he is going through his social channel. This film is part of a series of 3 films, each portraying 3 historical geniuses: Leonardo, Mozart and Newton.
Tipo de Mídia	Televisão e Cinema
Comprimento	69 seconds
Mercado	Arábia Saudita
Chief Creative Officer	Mohammed Bahmishan
Director assistente criativo	Thierry Chehab
Director de arte	Renaud Henneffe
Managing Diretor	Samir Antoun
Director de contas	Makram Khatib
Supervisor de conta	Julia MASRI