Titulo | Coke Can |
Agência |
Springer & Jacoby Germany
|
Campanha |
Coke Can
|
Anunciante |
DaimlerChrysler
|
Marca |
Smart
|
Posted | Junho 2005 |
Produto |
Fortwo Cabrio
|
Sector Empresarial | Automóveis
|
Filosofia | The top of the coke can shows a bird's eye view of the smart fortwo convertible. The image extends across the press-in tab, so if you open the can you also open the top of the convertible. Either way, you'll feel very refreshed. Around the image of the convertible, it says: "Refreshes with one pull. The smart fortwo convertible." |
Problema | It only takes a single step to experience the pleasures of top-down driving in the smart ForTwo convertible. This product benefit needed to be communicated to a young target audience in an exceptional manner. |
Resultado | Thanks to the successful malshot, smart dealers were able to achieve additional test drives with their hot leads, strengthening the target group's interest in the smart fortwo convertible. |
Tipo de Mídia |
Impressões colaterais e de marketing directo
|
Mercado | Alemanha |
Director de arte |
Birgit Hogrefe
|
Director criativo |
Dirk Haeusermann
|
Director criativo |
Matthias Harbeck
|
Designer |
Simone Grün
|
Redator |
Christiane Rein
|
Fotógrafo |
C. Morlinghaus
|