Matthias Harbeck
Creative Managing Partner Germany at Serviceplan Hamburg
München, Alemanha
TituloThe first skipass to save lives.
Agência
Campanha The first skipass to save lives.
Anunciante Ötztal Tourismus
Marca Ötztal Tourismus
PostedFevereiro 2017
Sector Empresarial Destinaçãoes (Países e lugares)
História Every year, more than 5,000 people worldwide are buried by avalanches. Unfortunately, most of them don’t wear avalanche emergency equipment. This makes it extremely hard to find them in time. Solution: The first ski pass with a built-in positioning chip. With this, every skier in the Sölden ski resort is automatically locatable under an avalanche. Results: Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology. 
Tipo de Mídia Exterior
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Produtor
Realizador
Chief Creative Officer
Director executivo criativo
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