Titulo | Perspectives (2mn) |
Brief | In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed. |
Agência | Wunderman Buenos Aires |
Campanha | Cyberbullying |
Anunciante | Movistar |
Marca | Movistar |
Posted | Novembro 2018 |
Sector Empresarial | Serviços de telefone móvel |
História | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
Tipo de Mídia | Mobile |
Director de publicidade | Romina Martinez Battista |
Director de publicidade | Almendra Ogdon |
Director de publicidade | Florencia Panizoni |
Director de publicidade | Agustina Iparraguirre |
Director de publicidade | Matias Infantino |
Redator | Nicolas Demichelle |
Director de arte | Francisco Cerrutti |
Director executivo criativo | Sebastian Tarazaga |
Director executivo criativo | Dany Minaker |
Executivo de contas | Paula Torres |
Project Manager | Bárbara Laffue |
Client Services Director | Fabiana Antonelli |
Client Services Director | Belén Yusso |
Director criativo | Matias Martty |
Director criativo | Juan Calvo |
Director de contas | Maria Jazhal |
Produtora | LADOBLEA S.A. |
Realizador | Martin Donozo |
Director de fotografia | Daniel Ortega |
Producer | Marco Pilosio |
Produtor executivo | Jose Arnal |
Produtor executivo | Adrian Aspani |
Editor | Sebastian Mega |
Produção musical | Italians do it better |
Empresa de design sonoro | Porta Estudio |