Titulo | Almost |
Agência | Brokaw |
Campanha | Crossbows - Horton |
Anunciante | Horton Manufacturing |
Marca | Horton Crossbows |
Posted | Março 2007 |
Produto | crossbows |
Sector Empresarial | Equipamento desportivo e de ócio |
História | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Estados Unidos |
Redator | Tim Brokaw |
Director de contas | Ralph Cutcher |
Director de arte | Brian Gillen |
Redator | Brian Gillen |
Executivo de contas | Vanessa Miller |
Director criativo | Pat Pujolas |
Redator | Pat Pujolas |