Titulo | See The Person, Not The Sight Loss |
Agência | T&Pm |
Campanha | See the person |
Anunciante | Royal National Institute of Blind people (RNIB) |
Marca | RNIB |
Data da primeira Transmissão/Publicação | 2022 / 10 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
Tipo de Mídia | Interatividade |
Comprimento | |
Trilha sonora | Videotape by Thom Yorke |
Audio Post Production | GCRS London |
Agência de Mídia | Wavemaker UK |
Equipa criativa | Adam Jackson |
Equipa criativa | Ted Price |
Audio Post Production | Molly Butcher |
Audio Post Production | Munzie Thind |
Produtora | You Are Here |
Realizador | Jesse Lewis-Reece |
Actor/celebridade | Eli London |
Director executivo criativo | Toby Allen |
Director de publicidade | Martin Wingfield |
Empresa de produção | The Quarry |