| Titulo | Invisible Connections |
| Agência | Wunderman Thompson |
| Campanha | Invisible Connections |
| Anunciante | Genera |
| Marca | DNA Test |
| Data da primeira Transmissão/Publicação | 2021 / 5 |
| Sector Empresarial | Equipamento industrial, maquinaria e peças |
| História | Genera, a pioneer and largest company focused on personal genomics in Brazil, which offers a platform for testing ancestry and personalized health, decided to value the bond of love between a mother and adopted daughter, showing the connections they have in common through the your DNA. The campaign Invisible Connections created by Wunderman Thompson Brazil, follows the entire journey of Sônia (mother) and Ana Lúcia (daughter) in collecting the DNA test until the moment they receive the result of their genetic tests and check their common connections. They discover, for example, that both have a tendency to bitter taste, lack of vitamin C, a tendency to Type 2 Diabetes. Both act well under strong pressure and for both caffeine does not increase anxiety or cause you to lose sleep. The idea of Genera's action is to value the invisible connections that exist between mothers and adopted children, valuing that despite the physical differences, there are many connections in common in this love. "Nobody wants or needs to legitimize anything because the relationship is more than real and true; rather, it shows the things in common that they always had", explains Adriano Sato, copywriter of WT Brasil. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Keka Morelle |
| Director criativo | Murilo Melo |
| Director criativo | Gabriel Sotero |
| Redator | Adriano Sato |
| Redator | Kiko Borger |
| Director de arte | Raul Lima |
| Director de arte | Lucas Buled |
| Director de contas | Fernanda Ricci |
| Account Manager | Sergio Porro |
| Account Manager | Denise Frasseto |
| Chief Strategy Officer | Stella Pirani |
| Director de media | Luiza Camara Valente |
| Director de media | Vitoria Soares |
| Director de media | Caroline Gonçalves |
| Director de media | Arthur Alvarenga |
| Estrategista | Marcus Pesavento |
| Estrategista | Luiz Miranda |
| PR | Andrea Assef |
| PR | Hellen Araujo |
| RTV | Maisa Delgado |
| RTV | Caroline Pivato |
| Produtora | MyMama Entertainment |
| Realizador | Urso Morto |
| Produtor executivo | André Pinho |
| Produtor executivo | Mayra Auad |
| Director de contas | Pati Caldas |
| Coordination Director | João da Terra |
| Coordination Assistant | Juliana Sena |
| Director de fotografia | Urso Morto |
| Chefe de produção | Latino Melo |
| Produtor de linha | Michel Luz |
| Cast | Flavia Cocozza |
| Research | Ghost A/S |
| Research | Julia Pellizzer |
| Editor | Marcelo Vogelaar |
| Completion | Daniel Amaro |
| Completion | Murillo Moura |
| Pós produção | Fernando Branco |
| Colorist | Lucas Campos Melo |
| Produção de som | Carbono Sound Lab |
| Music Producer | Zé Godoy |
| Empresa de design sonoro | Caio Zan |
| Coordination | Ligia Barros |
| Account Service | Gabi Takan |
| Director de publicidade | Ricardo di Lazzaro |
| Director de publicidade | Talita de Melo Costa |
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