Titulo | TikTok Challenge |
Agência | Ogilvy Social.Lab Belgium |
Campanha | Mix4Boobs |
Anunciante | NRJ Belgium / Pink Ribbon |
Marca | NRJ Belgium & Pink Ribbon |
Data da primeira Transmissão/Publicação | 2021 / 9 |
Produto | Awareness campaign for breast cancer |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget . |
Tipo de Mídia | Social Media |
Comprimento | |
Account Manager | Sabrina Schuller |
Account Manager | Alyssia Cnudde |
Chief Client Officer | Christophe Crasselts |
Estrategista | Julie Frédérickx |
Estrategista | Beatriz Chufani |
Estrategista | Victoria Van Wymeersch |
Chief Creative Officer | Pete Case |
Director executivo criativo | Jan Teulingkx |
Director executivo criativo | Gabriel Araujo |
Equipa criativa | Antoinette Ribas |
Equipa criativa | Grégory Ginterdaele |
Equipa criativa | Clémentine Bailly |
Equipa criativa | Marine Queré |
Equipa criativa | Pieter Decanniere |
Creative Manager | Gabriela Toader |
Designer | Rebecca Vallicon |
Media Manager | Mathieu de Moor |
Media Manager | Inès Banga |
Media Manager | Reginald Forrest |
Media Manager | Nicolas Dewael |
Influence | Stefan Bisoux |
Influence | James Baldwin |
Influence | Rahul Titus |
Influence | Molly Theron |
PR manager | Laura Verbeelen |
Realizador | Lisa Carletta |
Fotógrafo | Lisa Carletta |
Director de fotografia | Romain Ferrand |
Produtor da agência | Sofie Van de Wauwer |
Empresa de produção | Hyper Film |
Friction Production | |
Compositor | DJ ND |
Compositor | JANEE |
Retocador digital | Yelle Vandenbruaene |
Retocador digital | Yelle @ the Living Room |