Amazon Echo - "Mind Reader"

Lucky Generals

Lucky Generals London, Reino Unido

18455

Titulo	Mind Reader
Agência	Lucky Generals
Campanha	Mind Reader
Anunciante	Amazon
Marca	Amazon Echo
Posted	Fevereiro 2022
Sector Empresarial	Eletrodomésticos e áudio-visual
História	The Super Bowl is the biggest TV event of the year. People are watching to be entertained and have fun, so we use this moment to show Amazon's human side. As a business, Amazon are constantly coming up with new ideas to improve customers’ lives, it's what they do, but naturally some of those ideas work out better than others. Historically we’ve used the Super Bowl to expose that humility with humour that comes close to the bone – this year, through the fact that while Alexa is constantly improving, there is a limit to how far she should go. After all, if Alexa could go so far as to read your mind, it would cause all kinds of trouble...
Tipo de Mídia	Televisão
Comprimento	90 seconds
Actor/celebridade	Scarlett Johansson
Actor/celebridade	Colin Jost
Produtora	Hungryman
Realizador	Wayne McClammy
Produtor executivo	Mino Jarjoura
Empresa de produção	The Den Editorial
Editor	Christjan Jordan
Editor	Pieter Viljoen