| Titulo | ¡Marte! For Another Planet |
| Agência | Le Pub |
| Campanha | ¡Marte! For Another Planet |
| Anunciante | Lavazza |
| Marca | Lavazza |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| Filosofia | Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet: the brand-new coffee product hat grows on Mars. It doesn't exist yet, but its name plays on Lavazza’s product range called ¡Tierra! as a fun feature to raise awareness about the importance of taking care of our planet. The Earth Day stunt includes a video presenting the product with the aim of highlighting Lavazza's commitment to teaching coffee producers how to breed coffee through sustainable farming practices and protect the only planet on which it grows: the Earth. The digital activation takes viewers on a journey to Mars and features red beans that look as if they could have been grown in a Martian environment. Just when you think that ¡Marte! could be real, the video reveals that it’s not yet possible. The new campaign, through suspense and irony, reaffirms that Lavazza supports coffee farmers by fostering good agricultural practices to counter the effects of climate change, so that hopefully they won't have to grow coffee on Mars any time soon. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Global CEO/CCO | Bruno Bertelli |
| Chief Creative Officer | Cristiana Boccassini |
| Chief Creative Officer | Francesco Poletti |
| Director executivo criativo | Domenico Manno |
| Director criativo | Nicoletta Zanterino |
| Director criativo | Cinzia Caccia |
| Senior Art Director | Santi Urso |
| Senior Copywriter | Christopher Penman |
| Global Head of Content & Social | Valentina Salaro |
| Senior Content Manager | Vincenzo Di Carlo |
| Client Services Director | Alessandra Sabbione |
| Director de contas | Mariona Valls Setó |
| Chefe de produção | Anna Sica |
| Produtor da agência | Chiara Agresta |
| Senior Strategic Planner | Alex Moore |
| Produtora | 360FX Table Top Studio |
| Realizador | Andrea Marini |
| Director de fotografia | Emanuele Zarlenga |
| Produtor executivo | Antonella Scoliero |
| Produtor | Gabriele Giudici |
| Produtor | Monica Zobbi |
| Editor | Giulia Peruzzotti |
| Colorist | Orash Rahnema |
| Pós produção | Iggy Post |
| Música | Daniele De Virgilio |
| Audio Post Production | Operà Music |
| Production Advisor | The Producer International |
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