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Florian Pack
Florian Pack
Editor at CZAR Film Berlin
Hamburg, Alemanha
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TituloKeep Your Essence 4
Agência
Campanha Keep Your Essence
Anunciante Dr. Ing. h.c. F. Porsche AG
Marca Porsche
Data da primeira Transmissão/Publicação 2024 / 1
Sector Empresarial Automóveis desportivos
Legenda Change Your Look, Not Your Style.
Filosofia With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign.
Tipo de Mídia Exterior
Comprimento
Regie
Produtora
Chief Marketing Officer (CMO)
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Managing Diretor
Executive Client Service Director
Executive Client Service Director
Director de contas
Account Manager
Account Manager
Director de contas
Junior Account Manager
Creative Managing Director
Lead Creative Specialist
Director executivo criativo
Director executivo criativo
Director criativo
Director de arte
Director de arte
Senior Art Director
Managing Director Strategy
Diretor de Estratégia
Digital Account Director
Managing Partner/Chief Creative Officer
Creative Director Copy Digital
Lead Creative Specialist
Creative Specialist Copy
Senior Art Director
Senior Art Director
Digital Art Director
Digital Art Director
UX/UI
UX/UI
Senior Copywriter
Senior Copywriter
Redator
Managing Partner/Chief Strategy Officer
Estrategista
Art Buying/Creative Production
Art Buying/Creative Production
Art Buying/Creative Production
Creative Services
Creative Services
Creative Services
Creative Services
Creative Alliance
Creative Alliance
Agência de Mídia
Representation
Photoproduction Company WIDE Production
Print Producer
Print Producer
Styling
Hair and Makeup
Pós produção
Realizador
Cinematografia
Produtor executivo
Produtor
Production Assistant
Casting Director
Production Designer HL
Designer de produção
Designer de produção
Videographer
Styling
Lighting
Post-production Producer
Editor
Editor
Editor
Editor
Editor
Editor
Grade
Grade
Online Supervision
Online Supervision
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Motion Graphics
Motion Graphics
Música
Music Producer
Artists
Produção de som
Sound Designer
Sound Designer

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