| Titulo | India |
| Agência |
Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)
|
| Campanha |
Cameroon - Rabobank
|
| Anunciante |
Rabobank
|
| Marca |
Rabobank
|
| Posted | Mai 2005 |
| Produto |
Banking
|
| Produto (língua original) | Banking
|
| Sector Empresarial | Banca, finanças, lei e seguros
|
| Legenda | It's time for a bank who does it differently |
| Legenda (língua original) | Het is tijd voor een bank die 't anders doet |
| História | Rabobank helps establish countless (financial) co-operatives around the world. It not only provides financial assistance, but more importantly it provides the required knowledge and manpower. The bank - that was established more than a century ago by farmers who were unable to obtain credit - has spread it's success as a co-operative to countries including Cameroon. |
| Filosofia | Leverage Rabobank's roots as the basis for communications. At Rabobank, SRE is not a cosmic trick to present a social image. SRE is at the heart of the co-operative philosophy. Demonstrate that in today's world the 'old fashioned' formula of the co-operative is still extremely modern and applied successfully around the world today. |
| Problema | Rabobank holds a leading worldwide position in the field of Socially Responsible Enterprise. In contrast to publicly listed banks, Rabobank's primary focus is not on profits, but above all on people. The challange is to show and clarify that this distinction is what makes Rabobank an involved and attractive bank. |
| Tipo de Mídia |
Imprensa e publicações
|
| Mercado | Países Baixos |
| Director de arte |
Wim Ubachs
|
| Redator |
Wim Ubachs
|
| Produtor da agência |
Brigitte van Gennip
|
| Producer |
Ellen Langeveld-Pype
|
| Realizador |
André van Duren
|
| Editor |
Martin Gould
|
| Director de contas |
Arco Bregman
|
| Director de publicidade |
Tom Peijster
|
| Director de publicidade |
Esmarije Voorboom
|
