Titulo | Andes Friends Recovery 2 (Spanish) |
Agência | Saatchi & Saatchi Argentina |
Campanha | Andes Friend Recovery (AFR) |
Anunciante | AB Inbev |
Marca | Andes |
Data da primeira Transmissão/Publicação | 2010 / 10 |
Sector Empresarial | Cervejas, sidras |
História | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
Filosofia | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
Resultado | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
Tipo de Mídia | Case Study |
Account Manager | Patricia Abelenda |
Account Manager | Jaime Vidal |
Produtor da agência | Patricio Martinez |
Produtor da agência | Camilo Rojas |
Produtor da agência | Adrian Aspani |
Equipa criativa | Pedro Porcaro |
Equipa criativa | Charlie Lanús |
Director criativo | Fernando Militerno |
Director executivo criativo | Mariano Serkin |
Director executivo criativo | Maxi Itzkoff |
Director de publicidade | Ricardo Fernandez |
Director de publicidade | Eduardo Palacios |
Director de publicidade | Benjamin Mountford |
Empresa de design sonoro | Supercharango |
Produtora | Pickle |
Director de fotografia | Leandro Filloy |
Produtor executivo | Caro Cordini |
Realizador | Luisa Kracht |
Realizador | Nico & Martin |
Produtora | Primo |
AFRecovery Installation | Sake Integrated Company |