| Titulo | Secret Race Battle |
| Agência |
Muse
|
| Campanha |
Secret Race Battle
|
| Anunciante |
Mattel, Inc.
|
| Marca |
Hot Wheels
|
| Data da primeira Transmissão/Publicação |
2011 / 3
|
| Sector Empresarial | Brinquedos e jogos
|
| História | On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle |
| Filosofia | Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings. |
| Tipo de Mídia |
Exterior
|
| Director de publicidade |
Amanda Allegos
|
| Director de publicidade |
Ben Caddy
|
| Client Services Director |
Michael Littaur
|
| Project Manager |
Bert-Jan Strating
|
| Project Manager |
Wouter Donker
|
| Director criativo |
Sander Ejlenberg
|
| Director de arte |
Philia Beroud
|
| Design |
Magnus Löwing
|
| Design |
Elano Collaco do Monte Texeira
|
| Strategy |
Karlijn van den Berg
|
| Produtora |
PostPanic
|
| Realizador |
Justin Blyth
|
| Realizador |
Chris Staves
|
| Realizador |
Mischa Rosema
|
| Empresa de design sonoro |
MassivMusic
|
| Technical Supervision & Play-out |
BeamSystems
|