Titulo | Odds of Love |
Agência | McCann New York |
Campanha | Odds of Love |
Anunciante | New York Lottery |
Marca | New York Lottery |
Data da primeira Transmissão/Publicação | 2018 / 6 |
Sector Empresarial | Lotarias e jogos de sorte |
História | Take 5 has the best odds of any New York Lottery game. To show how winnable that is, we compared them to near impossible odds—the odds of love.We used the classic genre of Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of a happy ending aren't great.A Broadway choreographer and composer, plus a lushly dressed production created a gleeful and cheeky authenticity. The direction took inspiration from Vincent Minnelli and musicals like Umbrellas of Cherbourg, offering both a tribute and parody of the genre. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Furlined |
Chief Creative Officer | Eric Silver |
Chief Creative Officer | Sean Bryan |
Chief Creative Officer | Tom Murphy |
Director executivo criativo | Mat Bisher |
Director executivo criativo | Dan Donovan |
Director criativo | Jason Ashlock |
Director criativo | Dominick Baccollo |
Director de arte | Johan Leandersson |
Redator | Ryan Paulsen |
Redator | Jack Deligter |
Director de arte | Eric Aragon |
Chief Production Officer | Nathy Aviram |
Realizador | Will Speck |
Realizador | Josh Gordon |
Produtor executivo | David Thorne |
Empresa de produção | Mackcut |
Editor | Ian Mackenzie |