| Titulo | The False Note |
| Agência | D'Arcy SA (now Leo Burnett Paris) |
| Campanha | The False Note |
| Anunciante | MF Alimentaire |
| Marca | Uncle Ben's |
| Posted | Dezembro 1999 |
| Produto | Riz Saveurs Lointaines |
| Sector Empresarial | Arroz, massas, verduras e cereais desidratados |
| Legenda | Toujours un succès |
| História | Louisiana. We see and hear a musician playing the harmonica. Young woman walks by him carrying a dish of steaming and coloured rice. The musician smells the flavour of the rice and, surprised, plays a false note. The same scene happens with two other musicians. The women, carrying dishes of rice, join the feast where people are gathered and large tables full of appetizing dishes are set. A young tap dancer tasting a spoonful of rice, falls backwards with a smile, amazed by the delicious taste. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | França |
| Director criativo | Gérard Monot |
| Redator | Hervé Bourdon |
| Director de arte | Gérard Monot |
| Produtor da agência | Marianne Genton |
| Realizador | Barry Myers |
| Música | Pascal Stive |
| Produtora | Jan Roy Associates Ltd |
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SEE ALLNew York
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Venice
- MARCA:
- Neuf Cegetel
- AGÊNCIA:
- Zakka