| Titulo | TGV Special Week-Ends |
| Titulo (língua original) | TGV Spécial Week-Ends |
| Agência |
Being
|
| Campanha |
TGV Special Week-Ends
|
| Anunciante |
SNCF
|
| Marca |
TGV
|
| Posted | Outubro 2003 |
| Sector Empresarial | Transportes, viagens e turismo
|
| Legenda | Taste the high-speed week-ends |
| Legenda (língua original) | Goûtez aux week-ends à grande vitesse |
| Filosofia | To feed the TGV image in term of value by a strong suggestive: visuals and tagline |
| Filosofia (língua original) | Nourrir l'image du TGV en terme de valeur via une suggestive forte : visuels et accroche |
| Problema | The SNCF wants to make realize the general public that the TGV offers an ideal travel solutions for relaxation week-ends. The SNCF reinforces thus the main TGV's assets: comfort, well-being and serenity, enhancing its nework and services' diversity to go in week-end |
| Problema (língua original) | La SNCF veut faire prendre conscience au grand public que le TGV offre une solution de voyage idéale pour les week-ends détente. La SNCF renforce ainsi les atouts majeurs du TGV : confort, bien-être et sérénité, par la mise en avant de la diversité de son réseau et de ses services pour partir en week-end. |
| Tipo de Mídia |
Exterior
|
| Mercado | França |
| Director criativo |
Gérard Monot
|
| Director de arte |
Pascal Midavaine
|
| Director de contas |
Alain Dancoisne
|
| Fotógrafo |
Jean-Bernard Thiele
|
