ORF Humanitarian Broadcast - "Basketball"

Demner, Merlicek & Bergmann Wien, Áustria

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6055

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ORF Humanitarian Broadcast
País: Áustria

Anunciante: Licht Ins Dunkel

Titulo	Basketball
Agência	Demner, Merlicek & Bergmann
Campanha	Licht Ins Dunkel - Licht Ins Dunkel
Anunciante	Licht Ins Dunkel
Marca	ORF Humanitarian Broadcast
Posted	Fevereiro 2008
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História	A boy in a wheelchair struggles with a basketball and rolls into the living room. In search for a playfellow he dribbles the ball onto the floor. His father is sleeping on the couch, but then suddenly turns round, grabs the ball and throws it out of the French window. The boy jumps up and runs afterwards, while his dad lifts himself into the wheel chair. For 35 years we are giving a future to disabled children.
Filosofia	Afar from stereotypical images full of pityfulness the commercial Basketball focuses on the charitys effects: supporting disabled children gives them their chance to live their own life to the fullest. Nothing else could be a better cause for donating!
Problema	Licht ins Dunkel (Light into the Dark) is one of the largest humanitarian initiatives in Austria. For the past 35 years the charity has been collecting donations for the benefit of physically and/or mentally disabled children. Making people aware of the high importance of integration is the task of advertising. With a well-known initiative and within many organisations collecting donations the advertising must have strong impact.
Tipo de Mídia	Televisão
Comprimento	32 seconds
Mercado	Áustria
Other	Harry Bergmann
Executivo de contas	Regina Fischer
Produtor da agência	Eva Hessler
Director criativo	Sebastian Kainz
Director de publicidade	Jörg Ruminak
Realizador	Kai Sehr
Director de publicidade	Christine Tschürtz-Kny
Director criativo	Marc Wientzek
Director de arte	Marc Wientzek
Director de contas	Harry Bergmann
Redator	Sebastian Kainz