Jack in the Box - "World's Largest Coupon"

David&Goliath

David&Goliath El Segundo, Estados Unidos

Prêmios

25414

Marca: Jack in the Box
País: Estados Unidos

Anunciante: Jack in the Box Inc.

Titulo	World's Largest Coupon
Agência	David&Goliath
Campanha	Legendary
Anunciante	Jack in the Box Inc.
Marca	Jack in the Box
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Restaurantes e comida rápida
História	The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon. Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon.
Tipo de Mídia	Promoções e eventos
Comprimento	120 seconds
Group Creative Director	Ben Purcell
Produtor de linha	Mark Hall
Founder & Chairman	David Angelo
Group Creative Director	Steve Yee
Director of Broadcast	Paul Albanese
Group Account Director	Michele Tebbe
Chief Creative Officer	Colin Jeffrey
Empresa de produção	Spinach Los Angeles
CMO & SVP Menu Innovation & Execution	Keith Guilbault
VP Menu Strategy & Innovation	Iwona Alter
Communications Manager	Lauren Ohlsson
Director of Innovation & Social Engagement	Jen Kennedy
Innovation Project Manager	Mikim Luu
Social Media Manager	Rah Mahtani
Senior Art Director	Robert Casillas
Senior Copywriter	Courtney Pulver
Director of Print Services	Meredith Walsh
Director de contas	Frith Dabkowski
Account Coordinator	Kristina Papillion
Senior Project Manager	Lila Anton
PR Agency	MWW Group
Founder & CEO	Michael Kempner
EVP and General Manager, Western Region	JP Schuerman
Produtora	Grandesign
Produtor executivo	Bob Ridgeway
Produtor de linha	Thomas Campbell
Sales Representative	Aileen Shaw
Printer of Coupon	BP Graphics
Managing Director / Editor	Adam Bright
Cinematographer	Art Castle
Produtor	Jonathan Carpio