Eletromidia - "Guarded Bus Stop"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

5311

Titulo	Guarded Bus Stop
Agência	AlmapBBDO
Campanha	Guarded Bus Stop
Anunciante	Eletromidia
Marca	Eletromidia
Data da primeira Transmissão/Publicação	2023 / 6
Sector Empresarial	Publicidade e comunicação
História	Eletromidia, the leading company in Brazil’s out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed “Guarded Bus Stop,” the project, which was awarded a Gold Lion at Cannes this year, has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government.
Tipo de Mídia	Case Study
Comprimento	135 seconds
Equipa criativa	Rafael Gil
Equipa criativa	Rodrigo Almeida
Equipa criativa	Gustavo Tasselli
Equipa criativa	Ingryd Cruz
Equipa criativa	Fernando Christo
Media (Agency side)	Rafaela Alves
Media (Agency side)	Suellen Kiss
Media (Agency side)	Thiago Gonzales
Produtora	CINE
Chief Executive Officer (CEO)	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Marco Giannelli
Director executivo criativo	Rafael Gil
Director executivo criativo	Rodrigo Almeida
Director de publicidade	Lucio Schneider
Director de publicidade	Marcelo Pacheco