Titulo | 1 |
Agência | VML Brazil |
Campanha | Smile |
Anunciante | Colgate-Palmolive Company |
Marca | Dental Floss |
Data da primeira Transmissão/Publicação | 2012 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | To promote the Colgate dental floss, Y&R São Paulo has created a campaign with people smiles featured in larger size than their own face, highlighting the dirt between their teeth. The idea of the ad is to show that when you have dirt in your teeth, that's what really draws people's attention. |
Tipo de Mídia | Poster |
Chief Creative Officer | Ruy Branquinho |
Director de arte | Guilherme Racz |
Redator | Lucas Casão |
Art Buyer | Monica Beretta |
Fotógrafo | Lucio Cunha |
Print Producer | Flavio Zamboni |
Director de media | Gustavo Gaion |
Director de media | Fabíola Sidorenko |
Supervisor de clientes | Adriana Leite |
Supervisor de clientes | Tamara Kulb |
Planeador | Fernanda Flandoli |
Planeador | Eliana Yamaguchi |
Planeador | Adriano Eliezer |
Director de contas | Valéria Ordonhez |
Director de contas | Claudia Menezes |
Director de contas | Felipe Wanderley |
Print Producer | Elaine Carvalho |
Director criativo | Ruy Branquinho |
Director criativo | Flavio Casarotti |