Titulo | Wind |
Agência | BBDO New York |
Campanha | Blueprints - GE |
Anunciante | General Electric Company |
Marca | GE |
Data da primeira Transmissão/Publicação | 2007 / 2 |
Sector Empresarial | Autoridades energéticas e hidráulicas |
Legenda | imagination at work |
História | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
Filosofia | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
Problema | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
Resultado | N/A |
Tipo de Mídia | Imprensa e publicações |
Mercado | Estados Unidos |
Mais Informações | ecomagination.com |
Director de arte | Paul Cohen (AMV) |
Redator | Mark Fairbanks |
Director criativo | David Lubars |
Director criativo | Paul Brazier |