The second is called Heimlich and shows a gentleman eating dinner out. He then chokes on some food but refuses to ask for help when the waiter asks if he needs it, indicating that he would like to order the cheese board. The last frame shows the end line Dont be afraid to ask for help on a menu and the piece of food is coughed out.
Filosofia
'This speaks to its target audience in the language that they actually use. The campaign reflects modern humour as a way for us to get a serious message to a hard to reach audience and encourage them to contact Samaritans.'
Problema
Abbott Mead Vickers BBDO and the Samaritans are about to launch a groundbreaking cinema advertising campaign. The campaign uses humour to encourage people to overcome their natural reticence to ask for help ending with the line 'Don't be afraid to ask for help' encouraging them to contact Samaritans.